Use of lisrel in validating marketing constructs examples of effective online dating profiles
The results of this study show that congruity between brand personality and consumer self-concept kindles such emotions as love, pride, and joy, and ultimately fosters a long-term consumer-brand relationship through brand attachment or self-esteem-building process.The implications of the results for researchers and marketers are discussed. Ulgado (2005) ,"Brand Personality, Self-Congruity and the Consumer-Brand Relationship", in AP - Asia Pacific Advances in Consumer Research Volume 6, eds.It is shown that lisrel has much to offer in purifying the measure by testing the unidimensionality of the measurement instrument, and in cross-validation to investigate the convergent validity (within a method) and reliability, L allows a rigorous assessment of the stability of the construct and its measurement instrument, and it is a powerful methodology for assessing convergent validity across methods, discriminant validity, and nomological validity.The use of This paper was written while Professor Steenkamp was on sabbatical leave at the Department of Marketing, The Pennsylvania State University, supported by a fellowship from the Niels Stensen Foundation.The use of Lisrel in construct validation is empirically illustrated by the analysis of data concerning consumers' variety seeking tendency with respect to foods.ABSTRACT: Although place attachment is a critical factor shaping residents’ attitudes towards tourism development, the relationship between the perceived qualities of a place (place image) and attachment to it has been underexplored within the context of tourism.Yong-Uon Ha and Youjae Yi, Duluth, MN : Association for Consumer Research, Pages: 111-117.ABSTRACT - The development of a measurement tradition in consumer research will necessitate a stronger emphasis on replication.
ABSTRACT - It is critical to the survival and growth of a company to build and maintain a long-term relationship between a brand and its target customers. "On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution." (4 (October)): 629-644. (2000), Confirmatory factor analysis, in: Howard E. Please download the file called (from the articles directory) and extract it to a directory on your computer (e.g., d:\EDEN do not place the files on your desktop, because that usually causes problems).The study extends prior work on tourism development by incorporating both emotional and physical evaluations of a place when modelling residents’ attitudes towards tourism.The study also offers practical implications that are particularly important for the formation of sustainable tourism development programmes.
This list has been compiled by Detmar Straub of the College of Business Administration at Georgia State University.